A quiet living room at breakfast. A crowded coffee shop at noon. A windy walk along the Vedder River at four. A family dinner at seven. Each of these environments sounds completely different to the human ear, and each one poses a unique challenge for someone with hearing loss. Older hearing aids treated every situation the same way, which left wearers constantly fiddling with volume dials or pulling devices out in frustration. That gap between the technology and real life is